I bet you’re trying to stand out as an expert online so that you can attract high-end clients, but how do you do this when there are so many other “experts” out there?
You’ve probably heard that if you want to keep up with the Jones’ that you need to be posting 5 times a day in multiple groups. I’m not sure about you but I don’t have that much time while I’m trying to keep up with my business. I started my business so I could have some freedom, not be tied to Facebook.
So, what should you do?
Below I’m going to be sharing with you:
– 5 proven ways to generate leads on Facebook by using the knowledge you already have.
– actionable steps that you can take to help generate sales
The best way to establish yourself as an expert is to start creating content.
– Start by sharing what you have learned. Use the knowledge you have gained from the courses you have taken and give them out as tips.
– Share about your own journey. People love to hear that you have been through what they’re going through.
– Build relationships by helping people.
– Focus on one area of expertise.
– Provide answers to people’s questions.
Once you have mastered this step, you will notice:
– People will start to recommend you to others.
– You’ll get more engagement on your Facebook posts and isn’t that what you’re looking for.
5 Steps to Attracting Clients Through Facebook
1. Start sharing what you have learned. Give tips and provide actionable items.
Start creating content. This could be in the form of:
– Livestreams
– Articles you’ve written
– Tips
– Recommendations
– Podcast interviews
– Ask questions
– Polls
You’ll want to be doing this 5 times per week. It will take up to 4 weeks before people start to recognize what you are doing, but the work will pay off.
2. Start sharing about your journey.
People love to hear that they are not the only ones going through this. They want to find someone that they can relate to. This can be done by:
– Sharing about your mistakes.
– Sharing about challenges you have overcome.
– Telling them that they can get through this and how things get better.
3. Start building relationships and helping people
When people are asking questions in the groups you belong to, comment if you know something that will help. People will remember the people who have helped them.
You never know, they could be a potential client!
4. Pick one area to focus on and make it your expertise.
Choosing one area to focus on or one main problem to solve will get you noticed as an expert. This is where people get hung upon. They try to take on too much and do not come across as an expert in any one thing.
Many people fear that if they only choose one thing to focus on that they will miss out, but the more you focus and get specific about what you concentrate on, the faster you will be seen as an expert.
If you don’t narrow down, then you will get lost in the abyss that is Facebook.
5. Start providing answers to people’s questions.
Answer questions that people post in the groups you belong to. If you notice that many people are asking questions about the same topic, then create a tip post around it.
If you want to learn more about your potential clients, then post questions and polls on Facebook. Leading questions usually get a lot of responses and engagement.